Emma McIlroy

Mar 6

Co-Founder and CEO of Wildfang

Emma was motivated to create Wildfang by her desire to create a safe, inclusive space for women and people in the LGBTQ community to connect and shop. She also wanted to create clothes that didn’t adhere to gender stereotypes.

She followed a customer-centric, research-driven approach by meeting with over 40 prospective customers in their homes and spending 170 hours of research time with them by evaluating their shopping habits, preferences, and wardrobe.

By putting the customer first, and staying true to her values and vision, she has created a multi-million dollar brand. Emma lives by the belief that the winner isn’t the one who avoids mistakes. It’s the one who quits last.

Powerful Quotes by a Powerful Woman

“What a stinky feeling when you can’t be yourself. I never wanted to be like everybody else. I never wanted to think like everybody else. That seemed fake, and a waste of time.”

“We wanted to create a brand that made women feel braver, and bolder and didn’t put them in a box.”

“Find what makes you tick, what you’re deeply passionate about. Find what you care about more than anything else in the world. That thing that you rant about to your best friend. That thing that you can’t help but tweet about. When you’re an entrepreneur there are so many highs and lows—you need something to keep you going through the lows, something that really fuels you and really motivates you.”