How to be Assertive Without Being Seen as Aggressive
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How to be Assertive Without Being Seen as Aggressive

Our assertiveness and strength can unfairly be construed as aggression. This is in part due to the fact that according to stereotypes, women are expected to be acquiescent, ask for permission, and be polite; and so they feel they have to fight for recognition and respect. Furthermore, strong leadership requires firm decision-making, being directive, and holding others accountable. Our ideas what it means to be ‘female’ do not fit our ideas of what it means to be ‘leader’. This disconnect often manifests as an unconscious preference for male leaders, putting women in a very difficult position.

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